Brand consistency Brand consistency is not only about a logo. It is a big picture of all aspects of marketing and customer interaction that forms the foundation of your business identity. When it comes to consistency in your brand, the primary factor to consider is visual consistency across elements such as your logo, colour palette,Continue reading “Build and keep your brand consistent”
Tag Archives: branding
Social Media – What’s the big deal?
Creating brand exposure like never before. Nearly half the world’s population are using social media platforms such as Facebook, Twitter and LinkedIn. Many people access these platforms daily, even multiple times per day. This creates an awesome opportunity for brands to not only be exposed to their customers, followers, and target market but also interactContinue reading “Social Media – What’s the big deal?”