About us

My many years of professional experience as an executive and personal assistant has enabled me to build a strong team of experts specialising in varying skills and attributes to help get the job done to the highest level. Any task you are struggling with, we can tackle efficiently and professionally so that you can invest your time doing what you are best at.”

 Alina Reed, Founder and Director of Freelancer PA


With multiple skill sets, and extensive experience within the team we can efficiently tackle the tasks that need priority attention or might be holding you back. We are passionate about taking care of our team and our clients to provide exceptional work. 

We treat everyone and each project with respect and integrity, offering quality customer service, ensuring that we tailor the tasks to suit your needs.


We love doing the things that you do not like doing.

Meet our team


Alina has over 20 years’ experience working in office environments, dealing with executives at board/management level in varying industries in Wellington and London. 

Team lead and virtual assistant

Katie joined the team in June 2020 as an admin specialist. She has excellent communication and organisational skills and ensures everything runs smoothly. 

Business Development

Sushma has over 15 years’ experience in writing, copy-editing and proofreading, having worked in an international publishing house.

She is a great networker and loves connecting Freelancer PA with new businesses.


Virtual Assistant

Beth has 20+ years working in office environments for various sectors.  Working prominently as a direct support to business owners she has a strong background in operational business management, systems and processes, strategic planning, and financial management.     

Brand and Marketing

Lisa joins us with 5 years’ experience as a marketing professional in London. Her skills cover brand management, content marketing, events and social media management.


Virtual Assistant

Danni combines excellent organisational skills with creative talent. She has a wide range of skills gained from experience in travel and tourism as well as the film and music industry.

Virtual Assistant

Administration has been part of Katerina’s life for the last 20 years and she has also worked as a secondary school teacher and a travel agent in Czech Republic. 


Virtual Assistant

Bara has more than 6 years experience in the financial sector, specialising in office administration, data management and risk assessment.

Virtual Assistant

Pavla is a goal-oriented hospitality professional with plenty of experience managing customer facing teams in UK and Wellington since 2014.



Our Team Values


We are dedicated to the work that we do, and care about our colleagues and clients, always acting in the best interests of everybody involved. 

Client satisfaction is essential to our success.

We always first aim to understand the client’s requirements and do our best to deliver complete customer satisfaction. 

We conduct ourselves with honesty, sincerity and transparency. We believe this is essential to successful long-term business and personal relationships.

We are passionate about everything we do for our clients. This enables us to provide the best quality work we can, in a timely and efficient manner.

We consistently produce top quality work and results, providing effective solutions and added value to our clients. 

We respect each other and our clients as individuals with different areas of expertise. This builds trust, confidence and wellbeing our relationships.

We support Dress for Success Wellington  in their mission to empower women (and men) to achieve economic independence by providing a network of support, professional attire and the development tools to help them thrive in work and in life. Their volunteers provide appropriate donated clothing for a variety of occasions as well as support and guidance for job interviews.

Our affiliates

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Email: alina@freelancerpa.com

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