About us

We know just how stressful running a business can be, and to stay at our best and be our most productive sometimes we have to delegate. 

At Freelancer PA we provide virtual business support for your outsourcing needs, and we make handing over your work a smooth and easy process. 

Our team of NZ virtual assistants takes care of the repetitive, day to-to-day tasks that sap your time and energy, to make way for things that bring you joy in life.


Our mission is wonderfully simple. We are here to relieve you of your stresses so you can focus on doing more of what you love! 

Whether you’ve been wanting to knuckle down on a big project, chase-up new leads, or simply spend more time at home – you can offload to us the things that have been holding you back. 



20+ years of working as an executive and personal assistant has enabled me to build an expert team of virtual assistants to support our clients’ business needs.


Founder and Director of Freelancer PA ~Alina Reed ~

Are you often overloaded and exhausted, struggling with your task list and trying to manage it all yourself? 

Let our team of multi-skilled virtual assistants ease your overwhelm and assist you in all stages of your business growth. 

Whether it’s organising your inbox, sending that invoice, help with a submission or marketing support – we provide a range of quality services tailored to your needs to take the load off.

We understand that as your business grows your support needs may also grow. We work it around you so that you can hire our services on an as-and-when basis to flex with your company demands. This eliminates the need to hire a full-time salaried staff member and you get access to a huge range of services, whether you’re just starting out in business or you’re in full swing. 

Whatever you’re ready to offload, we’re ready to start working through your task list so you can get back to business knowing your work is in trusted hands.

Meet our team


Alina has over 20 years’ experience working in office environments, dealing with executives at board/management level in varying industries in Wellington and London. 

virtual assistant

Lorraine is South African born and raised, with a love for nature and passion for creating.  Lorraine specialises in office administration and bookkeeping.

Business Development

Sushma Webber is a Biz Whiz and a keen networker who is passionate about growing the business. Sushma has over 15 years’ experience in writing, copy-editing and proofreading, having worked in an international publishing house.

virtual assistant

Toni has more than 25+ years administrative experience in the private, public and government sectors.  Born and raised in South Africa, Toni and her family of four moved to New Zealand in 2007.


Pavla is a goal-oriented hospitality professional with plenty of experience managing customer facing teams in UK and Wellington since 2014. 

Virtual Assistant

Carla is a kiwi who calls Melbourne home (for now!).  She has a wealth of expertise as a legal secretary and as a project professional across a wide range of projects.

Virtual Assistant

Administration has been part of Katerina’s life for the last 20 years and she has also worked as a secondary school teacher and a travel agent in Czech Republic. 

Virtual Assistant

Carla is a multi-skilled administrative professional with industry experience in legal sectors, customer service, policy development, grant writing and general administration. 

Our Team Values


We are dedicated to the work that we do, and care about our colleagues and clients, always acting in the best interests of everybody involved. 

Client satisfaction is essential to our success.

We always first aim to understand the client’s requirements and do our best to deliver complete customer satisfaction. 

We conduct ourselves with honesty, sincerity and transparency. We believe this is essential to successful long-term business and personal relationships.

We are passionate about everything we do for our clients. This enables us to provide the best quality work we can, in a timely and efficient manner.

We consistently produce top quality work and results, providing effective solutions and added value to our clients. 

We respect each other and our clients as individuals with different areas of expertise. This builds trust, confidence and wellbeing our relationships.

We support Dress for Success Wellington  in their mission to empower women (and men) to achieve economic independence by providing a network of support, professional attire and the development tools to help them thrive in work and in life. Their volunteers provide appropriate donated clothing for a variety of occasions as well as support and guidance for job interviews.


Alina helped us to plan out our following year by attending our meeting, taking notes, and compiling these for us. This allowed us to focus on what we were doing and have something to look back at. Alina’s ability to take away work from us so we could focus on what we wanted is invaluable.


I have been working with the Freelancer PA team and found them fantastic. They have taken my administration work so I have more time to focus on delivering quality service to my clients. Delegation of administration sets the business owner free.


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