Brand consistency Brand consistency is not only about a logo. It is a big picture of all aspects of marketing and customer interaction that forms the foundation of your business identity. When it comes to consistency in your brand, the primary factor to consider is visual consistency across elements such as your logo, colour palette,Continue reading “Build and keep your brand consistent”
Tag Archives: brand awareness
Could you be a thought leader?
How to lead and inspire as the face of a small business We hear the term ‘thought leader’ brandished about like the latest buzzword trend, and with it, confusion about what it actually means, and what exactly is constituted as thought leadership. Depending on your sources, not just anyone qualifies, and there are a basicContinue reading “Could you be a thought leader?”
5 steps to help keep your small business afloat
Undoubtedly, 2020 has been the ultimate test of survival for SMBs (small to medium sized businesses) around the world. Without the resources and financial resilience of larger corporations, they are having to rescale and reinvent themselves to avoid getting left behind. Businesses in New Zealand come as no exception, and for all the uncertainty ahead,Continue reading “5 steps to help keep your small business afloat”